JIMMY’Z is a success story with roots planted in southern California’s Malibu Beach, that began in 1984 when an acknowledged sculptor and painter/surfer by the name of Jim Ganzer created an idea to build clothing for the beach and surf. The concept came about while contemplating the pants of his Malibu A’s softball uniform when he hit upon a revolutionary idea in surf sportswear. He called his invention JIMMY’Z, an all cotton short with an adjustable web belt waistband with an overlapping Velcro closure to allow up to three inches of adjust ability through an expanding side pocket.

Through massive hype and grass roots marketing and advertising which surrounded the local Malibu community, Jim Ganzer created JIMMY’S. That’s right J-I-M-M-Y’-S. The problem was that Ganzer’s attorney informed him that he could not trademark his name, but they could register JIMMY’Z. Ultimately, the “Z” stood for “E-Z-IN, E-Z-OUT.”